top of page
  • Writer's pictureBetsy Kent


Unless you are a narcissist you know that not every job you apply for will result in an offer.

If you want to feel in control of your job search then you would be silly to make a job offer your goal.

A job offer is dependent on someone else deciding to hire you. We can’t control the humans. At least not in my experience, and I have tried everything!

So if your goal is a job offer and you don’t have the power to make an offer, you may end up feeling helpless, victimized, and burnt out.

But, what if an offer is NOT the goal?

It is merely the OUTCOME of having achieved your goals.

So what should your goals be?

Goals should be related to actions that are 100% in your control.

If you execute on these goals, then the outcome will be a job offer.

Here is an example:

Desired Outcome: A job offer

Goal: Reach out to 100 people who work at 15 of my target companies in the next 30 days.

The idea is that if you set and execute on the right goal, the Desired Outcome is almost inevitable.

But what is the right goal?

Well, unfortunately, we know that job searching is an art and not a science, so there is no definitive RIGHT GOAL. You just have to take an educated guess at what goals to set. Then try it out and assess the outcome.

Really, the only right goal is the one you execute on and learn from.

If you are not achieving your Desired Outcome then you can change or expand your Goal.

The more expansive your Goal is, the more inevitable the Outcome will be.

In the example above, if you don’t receive a job offer in 30 days, then you can change/expand your goal in one or more of the following ways:

  • Increase the quantity: Reach out to 200 people in 30 days

  • Decrease the time: Reach out to 100 people every 10 days

  • Add another component: Reach out to everyone in two ways (Linked In and Twitter)

  • Add some requirements/constraints: Reach out only to HR professionals or only to people with 5+ years of experience in your desired field ( but still 200 in 30 days)

  • Add another goal: Reach out to 200 people in 30 days AND create a Linkedin post on a relevant subject three times a week for the next 30 days.

  • Decide to drop that goal and try another: Go to 15 networking events in 30 days and follow up with at least 2 people from each event.

Then after 30 days, assess the outcome and make some appropriate changes.

Rinse and Repeat.

Now you get to feel accomplished - executing on and reaching your goals.

AND even if you haven’t experienced the Desired Outcome, you have learned something.

You have put yourself out there.

You are in a better position to make a more educated guess on what the next goal should be.

This keeps you in control. Action oriented. Not feeling like a victim. Feeling successful and productive. And ironically, the result is that you are more likely to find that job!

PS: If you need a partner to help you set and keep your goals, email me at betsy@betsykent and we can talk about how I can help you.

4 views0 comments


bottom of page